I'VE GOT ONE WORD FOR YOU: PLASTICS
After nearly three decades in the fur business, Gene was ready for something different. In 1960, he bought a failing plastics factory in Sausalito, California, with the goal of turning it around and selling it. After less than a year, he knew he could never sell, and soon started looking for something new to manufacture with this fascinating material called plastic.
One of his first products was a simple plastic box for the pharmaceutical industry. They were square, so they could be stacked on store shelves, and transparent, so the packaged product could easily be seen.
It was also an elegant expression of modernist simplicity, stripped of adornment, and almost invisible except for its utility. One size and shape begot others, and AMAC's reputation for quality and service began to grow.