BOXES WITH A LIFE OF THEIR OWN

In the mid-1960s, a young entrepreneur looking for products that spoke to his generation ran across some AMAC Boxes while travelling in San Francisco. He found the company's name on the bottom of the box, called Gene Hurwitt, and they met a couple hours later. An unlikely relationship developed, in which this young man, Alan Spigelman, would introduce Gene's multicolored boxes to the counter-culture generation.

In the decade that followed, the boxes were selected as part of the permanent design collection at the Museum of Modern Art, used by Andy Warhol for a piece entitled "Portraits of the Artists," and played cameo rolls in movies such as James Bond's In Her Majesty's Secret Service.

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Gene Hurwitt ca. 1978

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