22-20-2025
Inside Richard Conti's Modular Imagination: How AMAC Boxes, Structure, and Technology Refame the Image.

Artists Background:
The impulse to frame memory, to bring structure to sentiment, runs deep in Miami-based artist Richard Conti. What began as a personal gesture, organizing photographs of family and travels into a shifting visual archive, evolved into a deeper investigation of how technology and spatial design can expand the boundaries of traditional photography. As his work progressed, it became less about documentation and more about discovery.
Originally from Venezuela, Conti brings more than two decades of experience in advertising and publishing to sculptural works that blur the line between image and object. His layered compositions draw on personal narrative, digital aesthetics, and a deep fascination with form, exploring the fluid relationship between imagery and space.
Conti’s standout series, including 8-Bit World, Geometry of Life, and BitPunks, reveals a mind in constant evolution, experimenting with structure, technology, and the intersection of photography and spatial design.

How did something with a utilitarian purpose become a frame for your creative vision?
At the time, I was doing freelance work and searching for personal creative momentum. I began placing photographs inside AMAC boxes and arranging them on my home wall. The photos were of family, travel, and places with meaning, and the boxes helped give them a kind of structure and rhythm. It started as a simple exercise in organization, but quickly became something more.From there, I began thinking about the role of form and light—how these containers could become part of the image itself, not just frames. That idea became foundational to the work I create now.

What new ideas or challenges emerged when you started expanding the concept?
I started experimenting with this basic idea and tried to figure out how to transform it. One challenge was how to make the work mobile, and another was how to take it to another level. At that time, I was also intrigued by the images on your iPad and phone; they are backlit, like a TV screen. I had some LED lights that I put behind the boxes, and that’s how I started.
I created my first series about Miami and had my first exhibition in 2015. The piece Hashtag Miami is 8 feet long and is a collection of the activities, places, and landmarks of the city. From a distance, it forms a bold geometric shape, but as you move in, you start to see the individual photographs and details. That idea, of something looking one way from afar and revealing something else up close, carried into my Geometry of Life series. In those pieces, you’ll see shapes like circles, triangles, or squares from a distance, and as you approach, they resolve into hundreds of photographs I’ve taken, each one chosen for its connection to that form.

Yes, I discovered that about your work; one of my favorites, GEOM-C4 , is from this series. I first saw the circular form in blue-green tones, and when I looked closer, I saw that every photograph features a circular object. I was amazed by all the images in that piece.
That’s the reaction I get from people when they see those particular pieces. They’re 40 by 40 inches and include 225 AMAC boxes, each with a different image. The concept behind the work is that when you look at everyday objects from different perspectives and angles, you begin to see geometric forms, alternate points of view, and meanings that go beyond the literal.

You use AMAC boxes not just as frames, but as sculptural elements, incorporating photography, LED lights, color, and mirrors. Do you find that your work is difficult to categorize?
Yes, you could say that. I’ve asked gallery owners and critics what category my work falls into because I use photography, LED lights, color, and mirrors; sculpture comes up, but I think it’s hard to define.

How has your work evolved from your early installations to what you're creating now?
In my latest work I’m incorporating video, and I’m creating a sculpture, a table sculpture, that spins with light. I’ve also started painting the boxes so that they are opaque. Adding another layer, another element. I’m always experimenting.

Final Thoughts
Much gratitude to Richard for sharing his creative passion and artwork. By reimagining the modest AMAC box through traditional photography and technology-driven elements, light, color, and video, he challenges us to see beyond the box and the boundaries placed on form and meaning. To learn more about Richard’s artwork, visit https://rconti.com/

Written by Kara K. La Lomia