We’ve got to admit it: we love seeing our boxes out in the world. And after nearly sixty years of manufacturing high quality boxes in the United States and shipping them globally, we’ve seen them used in some very unusual ways!
But when Susan Holland Events showed us how they used our boxes, it was an exciting and humbling experience.
In May, 2016, President Obama hosted the leaders of five Nordic countries for an unusual State Dinner honoring Denmark, Finland, Iceland, Norway and Sweden. According to the Obama archives…
The décor for the Nordic State Dinner takes its inspiration from the cycle of northern lights and shadows, seeking to emulate the aesthetic qualities associated with the five Nordic nations. Nordic seasons, with their intense variations in climate, produce rhythmic patterns of light and dark that reflect the pulse of nature and permeate Nordic art.
Our 105C box played its part, center table, displaying a variety of flowers and plants evoking the theme for the evening. But for us, the iconic image was our 105C boxes cradling beautiful bouquets of purple Sweet Pea and Polka Dot plants in front of the President’s place setting.
Our founder, Gene Hurwitt, was deeply inspired by Scandinavian furniture and architecture and his minimalist design for our boxes reflects that aesthetic. We’re glad so many other designers – and the Obama White House – agree.
Thanks to Susan Holland Events for including AMAC in their beautiful design for the Nordic State Dinner and providing us with some of these beautiful images.